10 Sep 13
It appears that some of the traders on Smith Street are experimenting more and more with new ideas to attract new customers.
As mentioned before in previous posts, event based shopping could be a way forward. The shopping public want more than just a shop to purchase goods from. They want excellent service, competitive pricing and something on offer that differs from the supermarkets or the internet, they want an experience. Independent traders can offer the personal touch and an experience that the multi nationals and the internet can’t offer. Traders need to find “Compelling reasons” for the shopper to come to them rather than the easy options of the internet and supermarkets.
The latest business on Smith Street to try new ideas is Journey The World
This is a great example of how a small business can beat the internet, where else could you get advice to suit you rather than the masses. This is the personal touch that small independents can deliver and the internet, supermarkets or the multi nationals can’t.
On Tuesday 15th October 2013 Journey The world will be hosting an India & Sri Lanka evening. This event will be held at the Warwick Arms Hotel rather than the agency premises. This is due to demand of the event.
The evening will consist of talks, information and Q&A to the specialist providers. Please contact Alyson or Aimee for further details on 01926 400121 or email.